The Operation Manual for the first Apple-1 computer is a gloriously mystifying, utilitarian document full of algebraic lists and raw technical diagrams. It’s a long, long way from the slick and accessible minimalism of Apple today. Their journey is most apparent – and most poignant – in the original logo.
The first logo for Apple was created by Ron Wayne and only lasted a year. The curiously antiquated line etching shows Newton under the tree with the apple poised to drop. Visually it’s light years behind the current minimal classic, but it’s also a lot more revealing. Written on the frame is: ‘Newton. A mind forever voyaging through strange seas of thought… alone.’
Even today, with computer hardware commonplace, the complexities behind it are still beyond most people. Being able to also visualise and then create new technologies is exceedingly rare. How lonely must it have been – decades ago – harboring the early, initial visions? Before anyone else could possibly understand? The image of Newton – alone with the society-changing thoughts in his head – gives a cold insight into how difficult it must be to be a true pioneer.
The saying goes that ‘It’s lonely at the top.’ Yet this gem of a logo hints that it may be lonelier when building something extraordinary from the ground up. Steve Jobs has experienced both of these extremes and changed all our lives for the better in the process. MDKtm